Performancing Metrics

gTLDs

First Applications Pass Initial Evaluation

On March 22, ICANN announced the first 27 applications for new gTLDs that passed Initial Evaluation.

The 27 applications that passed and that do not face any objections or string contentions will be able to proceed to the contracting phase. These applicants can execute their contract with ICANN "as early as 23 April 2013".

ICANN is planning on releasing Initial Evaluation results each week, 30 strings at a time, and the organization is hoping to increase the release to 100 strings per week.  The status of the three applications that would have rounded out the first 30 – application 7, 18, and 29 in terms of priority rank – is still unknown for "one or more possible reasons", according to ICANN., and the reasons could range from "pending change requests, clarifying questions, or follow-up with applicants regarding missing information."

ICANN's current plan is to have all Initial Evaluations results posted by the end of August 2013.

Trouble Abroad

It can be a scary world out there in cyberspace, even for big companies with ample resources. Just ask the likes of Google, Yahoo!, Microsoft and others, who recently saw their domain names ending in .RO, the Romanian ccTLD, hacked. The attack, which hijacked the DNS records of the domain names and pointed them to a server in the Netherlands, came less than a week after Eboz, a little-known hacker group out of Turkey, attacked these and other companies’ .PK (Pakistan) domain names in mid-November. (more...)

Betting on the Future: New gTLDs Hold (Vague) Promises of Innovation

When it comes to ICANN’s New gTLD Program, there are a lot of unknowns. Businesses are asking questions about batching, evaluation processes, Contention Sets, and when the next application round will be held. Some, however, have already started looking beyond the application and evaluation phases to the future and the potential for game-changing innovation and technological advances that, some say, owning a new gTLD promises. (more...)

The Ups and Downs of Owning a .BRAND gTLD, Part 3: Risks

Today we’ll begin discussing some of the risks associated with applying for and owning a branded gTLD. We’ll wrap up this discussion tomorrow.

RISKS OF OWNING A BRANDED GTLD

The return on investment is not clear.
Because brand owners have never had the chance to own their own gTLDs before, there is really nothing similar to which they can compare them in order to determine whether they will yield a sufficient return on investment (ROI) to make them worth pursuing. The ROI could be particularly difficult to determine for business-to-business or other brands that are not consumer-facing. The reality is, it could be years before brand owners start to see any ROI from their gTLDs. And as with any other new business venture, there is a possibility of failure. (more...)